The rum is never gone! Not when plucky spirits creators such as Kim Brandi are still sifting through history’s mysteries to bring inspired new products to market.
In the year since the introduction of KAH® Tequila, even with legal battles and fires of competitors blazing hot, beverage industry critics and experts responded to Brandi’s vision in a most life-affirming fashion. Critical acclaim and medals validate the positioning of KAH® Tequila as one of the most compelling ultra-premium tequila lines in the market. With the success of her first brand this is an auspicious time for Brandi to launch DEADHEAD™ rum.
While it’s never encouraged to judge a product by its packaging, DEADHEAD™ rum has a lot going for it in the presentation department, “with its standout artist-rendered tsantsa (shrunken head) bottle design housing exceptional rum,” Brandi says, “and the historic symbolism behind it.”
When the ancient warring tribes of Ecuador and Peru slew an enemy or took revenge for the death of one of their own, they would make of the slain a tsantsa, a badge of honor designed to contain the person’s spirit.
DEADHEAD™ rum’s tsantsa also contains a spirit, in this case an aged rum from Barbados. DEADHEAD™ rum is characterized by its sumptuous richness and depth, mirroring the flavor profiles of top French brandies of the Cognac and Armagnac regions. The voyage begins with warm vanilla and caramel notes, and finishes with hints of smokiness and char from the oak barrel and minor notes of orange zest and figs—balanced and full-bodied. “Aged rums are gaining new standing among consumers of single-malt scotch whiskies, añejo tequilas and small-batch bourbons, who are learning to appreciate the subtle complexities of these rums,” Brandi says.
As the story goes, once it is set free, the spirit inside the tsantsa will be reborn as a loyal member of the warring tribe, transforming enemies into friends. If Brandi has her way, DEADHEAD™ rum will do the same.
ABOUT DEADHEAD™ RUM
DEADHEAD™ rum, which arrives at restaurants and retailers for Summer 2012, has the potential from the inside out to transition from impact-making new spirit to emerging as a connoisseur’s favorite. The tsantsas – stylized shrunken heads are finished with hand-tied hemp lacings and come in three different styles. SRP: $29.99
Crystal – light bodied white rum features the balanced flavors of sweet sugar-cane molasses & pure vanilla.
Aged Spice – medium sweet, with vanilla, cream and oak. Hints of cinnamon, clove and allspice are present.
Aged – sumptuous richness and depth, perfectly balanced with vanilla and caramel, hints of smokiness and char from the oak barrel are apparent with minor notes of orange zest and figs.
DEADHEAD™ rum will be available in: AZ, CA, GA, NJ, NM, NV, NY, OK, OR, PA, RI, TN, TX, WA.